History

Developing Good Deltoids – Strength Magazine – May, 1928

The real manly, masculine figure must be broad-shouldered. Everyone expects it of the man who is vital, energetic and capable of heroic feats. You are familiar with the impression created by the football hero; he looks so much stronger and truly masculine than the average man, as to appear almost godly in comparison, mainly due to the broad appearance of his wonderful shoulders. We know he wears pads on his shoulders for protection, and although this is not clone to create the broad-shouldered impression, the football player looks ideally athletic, and to the spectator he is evidently possessed of unusual strength and endurance.