Privacy policy

Last updated: August 2025

Thank you for accessing the RogueFitness.com Website (“Site”) operated by Coulter Ventures, LLC d/b/a Rogue Fitness, which also owns Reflex Fitness, LLC (collectively, “Rogue”). We respect your privacy and want to protect your personal information.

This Privacy Policy explains how we collect, use, and disclose your personal information. This Privacy Policy also explains the steps we have taken to secure your personal information. Finally, this Privacy Policy explains your options regarding the collection, use and disclosure of your personal information. By visiting the Site directly or through another site, you accept the practices described in this Policy.

You are viewing the United States version of our Privacy Notice (“U.S. Notice”), which applies to our processing of personal data of US residents. This US Notice is for individuals residing in certain US states and is designed to help you better understand how we collect, use, and disclose your personal information and, depending on where you reside, how to exercise available rights under applicable state privacy laws, including the states of California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia, and similar state laws as they take effect (collectively, the “US Privacy Laws”).

INFORMATION COLLECTION, USE, AND DISCLOSURE

1. Collection

We collect information from you in several different ways on this Site. Information we may collect includes:

Information Collected as Part of Registration and Ordering. Before using certain parts of any Site or ordering products, you must complete an online registration form. During registration, you will be prompted to provide certain personal information, including but not limited to your name, shipping and billing address(es), phone number, and email address. In addition, we may also ask for your country of residence and/or your organization’s country of operation, so we can comply with applicable laws and regulations. These kinds of personal information are used for billing purposes, to fulfill your orders, to communicate with you about your order and the Sites, and for internal marketing purposes. If we encounter a problem when processing your order, your personal information may be used to contact you.
Email Addresses. Several locations of the Site permit you to enter your email address for purposes including but not limited to: to create a gift registry, to request us to notify you of new products; or to sign up for email newsletters and special offers.
Information Collected Through Cookies and Similar Technologies. Like many sites, the Site employs cookies, pixels, tags, web beacons, and other similar technologies to speed your navigation of the Site, recognize you and your access privileges, and track your Site usage. We also use third-party advertising companies to help tailor site content to users or to serve ads on our behalf. These companies may employ cookies, tags, pixels, and similar technologies to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). For more information about our use of cookies, please see our .
Technical Information. As is true of most web sites, the Site server automatically recognizes the Internet URL from which you access the Site. We may also log your Internet protocol (“IP”) address, Internet service provider, and date/time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. (An IP address may indicate the location of your computer on the Internet.)
Product Reviews. You may choose to submit a product review. If you post a review, we will ask for your email address (your email address will be kept private). Any personally identifiable information that you submit as part of the review can be read or used by other visitors to the Site. We are not responsible for any personally identifiable information that you choose to submit as part of your review. We believe you can post a helpful review without disclosing any personal information.

2. Use

We use your personal information to:

Improve Site Functionality: We use your information to improve site functionality, such as making the Site easier for you to use and helping you quickly find information, products, and services.
Provide Products and Services. We use your personal information to process your order, provide you with customer service, and provide our products and services.
Improve Our Services. We may internally use your personal information to improve the Sites’ content and layout, to improve outreach and for our own marketing efforts (including marketing our services and products to you), and to determine general marketplace information about visitors to the Site. To facilitate such use and the other use described in this Section 2, we may share your information with affiliates under Rogue’s control.
Communicate with You: We will use your personal information to communicate with you about the Site and your orders and deliveries. This can include a confirmation email when you register with us, and service-related announcements. Also, you may submit your email address for reasons such as to create a gift registry, to request us to notify you of new products, or to sign up for email newsletters and special offers. We always permit you to unsubscribe or opt out of future emails (see the opt out section below for more details). Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to your orders.
Advertise to You: We may use your personal information to tailor or deliver advertisements to you.
Comply with Legal, Regulatory, and Related Obligations: We may use your personal information to comply with legal, regulatory, or related obligations, including to protect our legal rights.

3. Disclosure

We want to provide you with excellent service and to offer you a great selection. We do not sell, rent, trade, license or otherwise disclose your personal information or financial information to anyone other than to affiliates under Rogue’s control, except that:

Service Providers: As do most catalog and Internet retailers, we sometimes use others to perform specific functions on our behalf. When we disclose information to these service providers, we disclose information to help them to perform their service. For example, to deliver products to you, we must share some information. We partner with third parties (such as the U.S. Postal Service, United Parcel Service, and Federal Express) to ship products, to ensure delivery, and so that we can obtain feedback, improve the quality of our service, and measure and improve the quality of the service of the third party. In the example of shippers, we provide them some personally identifiable information such as your name, shipping address, email, and phone number. Similarly, to help you buy products and provide customer service to you, we must provide your credit card number to financial-services corporations such as credit-card processors and issuers. When we submit your credit card number for authorization, we employ appropriate and reasonable data encryption to protect your information. (More on this below in Data Security.)
Business Partners: We may share information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners. For example, we use the Meta Pixel and Google Analytics on our website—for more information, see our Cookie Policy or Google’s explanation at “How Google uses information from sites or apps that use our services.” We also include content from YouTube, a third-party service that maintains independent Terms of Service.
Legal, Regulatory, and Related Third Parties: We may disclose such information in response to requests from law enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms of Use or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use the Site for illegal reasons or to commit fraud.
Business Acquisition or Sale: We will not sell for monetary compensation (or trade or rent) personally identifiable information to other companies as part of our regular course of business. However, it’s possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, subject to the Privacy Policy in effect.

OFFLINE COLLECTION, USE & DISCLOSURE OF INFORMATION

The majority of information that we collect is obtained through the Site. We also may collect information offline in certain circumstances. One example involves someone calling us to place an order or to ask questions. When someone calls, we will ask only for the personal information we need in order to place the order or to answer the question. When we need to store information (such as order information), we will enter it into our database through SSL encryption. We treat offline collection, uses, and disclosures consistently with our relevant online practices.

SUMMARY OF INFORMATION COLLECTION AND DISCLOSURE

Here is a summary of the categories of personal information we may have collected about you over the past 12 months and to whom we may have disclosed that information.

Categories of personal information collected	Recipients of personal information
Identifiers, including name, email address, mailing address, and phone number	Service providers, including cloud storage providers, payment processors, fulfillment and shipping partners, security vendors, email providers, and data analytics vendors. Advertisers and marketing vendors Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm
Personal information categories listed in the California Customer Records statute, including name, mailing and billing address, phone number, and credit or debit card information	Service providers, including cloud storage providers, payment processors, fulfillment and shipping partners, security vendors, email providers, and data analytics vendors Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm
Commercial information, including products you purchase, place in your shopping cart, favorite or review, and information you provide us about you	Service providers, including cloud storage providers, payment processors, fulfillment and shipping partners, security vendors, email providers, and data analytics vendors Advertisers and marketing vendors Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm
Photos and videos, which may include face imagery, if you choose to provide them	Service providers, including cloud storage providers, payment processors, fulfillment and shipping partners, security vendors, email providers, and data analytics vendors Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm
Internet or other electronic network activity information, including information regarding the device and browser you use, network connection, IP address, and how you browse through our site	Service providers, including cloud storage providers, payment processors, fulfillment and shipping partners, security vendors, email providers, and data analytics vendors Advertisers and marketing vendors Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm
Geolocation data, if you provide it, to help you locate clubs near your location	Service providers, including cloud storage providers, payment processors, fulfillment and shipping partners, security vendors, email providers, and data analytics vendors Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm
Inferences, or information derived from other personal information about you, which could include your preferences, interests, and other information used to personalize your experience	Service providers, including cloud storage providers, payment processors, fulfillment and shipping partners, security vendors, email providers, and data analytics vendors Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm
Other information you provide	Service providers, including cloud storage providers, payment processors, fulfillment and shipping partners, security vendors, email providers, and data analytics vendors Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm
Sensitive personal information, which may include: Government-issued identifiers, including social security, driver’s license, state identification card, or passport number Your account access credentials (such as account log-in in combination with any required security access code, password, or credentials allowing access to an account)	Service providers, including cloud storage providers, payment processors, fulfillment and shipping partners, security vendors, email providers, and data analytics vendors Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm

SELLING OR SHARING OF PERSONAL INFORMATION

Laws in California and other states give users in the state the right to opt out of the “sale,” “sharing,” or targeted advertising of their personal information. “Sale” refers to the disclosure of personal information to a third party in exchange for money or other value. “Share” refers to the disclosure of personal information to a third party for purposes of targeted advertising.

We do not sell your personal information to third parties in exchange for money. Our use of advertising partners and ad networks for analytics and advertising purposes may be considered “sales,” “sharing,” or targeted advertising of personal information under the laws described above. Depending on the state you live in, you may opt-out of these disclosures below (see “Your rights over your information” section below).

We do not have actual knowledge that we sell or share the personal information of individuals under 16 years of age.

CONTESTS AND OTHER PROMOTIONS.

From time to time, we may offer contests, sweepstakes or other promotions. Participation in these promotions may require registration. If you participate in these promotions, we collect contact information such as your name, address, and email address and we may share this information with co-sponsors or other third parties involved in the presentation of the promotion that we identify in the rules or entry materials. We don’t control these third parties’ privacy practices, and our Privacy Policy does not apply to their collection and use of your information. We may also share some of your entry information with third parties or the public in connection with the administration of the promotion, such as winner selection and prize fulfillment, and as permitted by the promotion's official rules, such as on a winners' list. Our use of your information in these circumstances will be set out in more detail in our terms and conditions for any such promotions.

HOW LONG WE KEEP YOUR INFORMATION

We keep your personal information as long as we need it to provide our products, comply with legal obligations, or protect our or other’s interests. We decide how long we need information on a case-by-case basis. Here’s what we consider when we decide:

If we need it to provide our products or services.
How long we need to retain the information to comply with certain legal obligations.
If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products.

YOUR RIGHTS OVER YOUR INFORMATION

Depending on where you live, and subject to certain exceptions, you may have some or all of the following rights:

Right to Know: The right to request that we disclose to you the personal information we collect, use, or disclose about you, and information about our data practices.
Right to Request Correction: The right to request that we correct inaccurate personal information that we maintain about you.
Right to Request Deletion: The right to request that we delete personal information that we have collected about you.
Right to Opt Out: The right to opt out from the “sale” / “sharing” of your personal information, including the processing of your personal information for purposes of targeted advertising.
Sensitive Data: For categories of sensitive personal information that we collect, we only use or disclose such information either with your specific consent when required, or as otherwise permitted by law.
Automated Profiling: We do not profile in furtherance of solely automated decisions that produce legal or similarly significant effects concerning you.
Appeal: In certain states, you may have the right to appeal our decision regarding a request related to these rights. If you wish to appeal a decision, please contact us using the information below.

To exercise your rights, please contact us in the following ways:

By Email: privacy@rogueeurope.eu

By Phone: +358 (0)20 7710850

Website: https://www.roguefitness.com/be/en/contact-us

Please note that to protect your information and the integrity of our products and services, we may need to verify your identity before processing your request. In some cases, we may need to collect additional information to verify your identity, such as your email address or a government issued ID.

Under US Privacy Laws, you may also designate an authorized agent to make these requests on your behalf. If you use an authorized agent to submit a request, we may need to collect additional information, such as a government issued ID, to verify your identity before processing your request to protect your information.

We will not discriminate against you for exercising any of these rights.

If you would prefer to opt out of online RogueFitness.com advertising that may be targeted or tailored to your interests, you can also use the Network Advertising Initiative (NAI) Opt-Out Tool. To opt out of an NAI member’s advertising program, simply follow the steps below:

Go to the NAI (Network Advertising Initiative) consumer opt-out page by clicking here.
Check the box that corresponds to the company from which you wish to opt out. Alternatively, you can check the box labeled “Select All” and each member’s opt-out box will be checked for you.
Next click the “Submit” button. The Tool will automatically replace the specified advertising cookie(s) and verify your opt-out status.

Opting out of a network does not mean you will no longer receive online advertising. It only means that the network from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns.

We do not currently respond to Do Not Track signals. To opt out of sale, sharing, or targeted advertising, you may also configure your browser to send a recognized opt-out preference signal, such as the Global Privacy Control (GPC) signal. For more information, please visit https://globalprivacycontrol.org/.

You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note, however, that managing these preferences will not turn off internet advertisements in general. You will still receive the same number of advertisements, but those advertisements will be less reflective of your interests, as indicated by your web browsing habits. In addition, please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.

DATA SECURITY

The Site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer (“SSL”) for all financial transactions through the Site. We use SSL encryption to protect your personal information online, and we also take several steps to protect your personal information in our facilities. Access to your personal information is restricted. Only employees who need access to your personal information to perform a specific job are granted access to your personal information. Finally, we rely on third-party service providers for the physical security of some of our computer hardware. We believe that their security procedures are reasonable and appropriate. For example, when you visit the Site, you access servers that are kept in a secure physical environment, behind a locked cage and an electronic firewall.

While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline.

CHILDREN

We respect children’s privacy. We do not knowingly or intentionally collect personal information from children under age 13. If you are under the age of 13, please do not submit any personal information to us, and rely on a parent or guardian to assist you.

UPDATES TO THIS POLICY

If we change or update this Privacy Policy, we will provide notice to you as required, including by posting changes and updates on the Site so that you will always be aware of what information we collect, use and disclose. We encourage you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or updated. If you have any questions about the Privacy Policy, please contact us at Contact Us.

CONTACT US

If you have any questions about this Privacy Policy, you can contact us in the following ways:

By Email: privacy@rogueeurope.eu

By Phone: +358 (0)20 7710850

Website: https://www.roguefitness.com/be/en/contact-us

COOKIE POLICY

To make this site work properly, we sometimes place small data files called cookies on your device. Most big websites do this too.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How do we use cookies?

We use cookies for the following purposes:

Assisting you in navigation of our sites
To help you provide feedback to us
Analysing your use of our products, services or applications

We use the following cookies and classify cookies in the following categories:

Strictly necessary cookies
Advertising cookies
Analytics cookies
Performance cookies
Session cookies
Targeting cookies

You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the “cookie settings” button below.

Cookie Privacy Setting

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer

Strictly necessary cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Advertising Cookies

Advertising cookies are placed on your computer by advertisers and ad servers in order to display advertisements that are most likely to be of interest to you. These cookies allow advertisers and ad servers to gather information about your visits to the Site and other websites, alternate the ads sent to a specific computer, and track how often an ad has been viewed and by whom. These cookies are linked to a computer and do not gather any personal information about you.

Analytics Cookies

Analytics cookies monitor how users reached the Site, and how they interact with and move around once on the Site. These cookies let us know what features on the Site are working the best and what features on the Site can be improved.

Personalization Cookies

Personalization cookies are used to recognize repeat visitors to the Site. We use these cookies to record your browsing history, the pages you have visited, and your settings and preferences each time you visit the Site.

Security Cookies

Security cookies help identify and prevent security risks. We use these cookies to authenticate users and protect user data from unauthorized parties.

Site Management Cookies

Site management cookies are used to maintain your identity or session on the Site so that you are not logged off unexpectedly, and any information you enter is retained from page to page. These cookies cannot be turned off individually, but you can disable all cookies in your browser.

Third-Party Cookies

Third-party cookies may be placed on your computer when you visit the Site by companies that run certain services we offer. These cookies allow the third parties to gather and track certain information about you. These cookies can be manually disabled in your browser.

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

ROGUE FITNESS currently uses the following cookies:

Cookie name	owner	purpose
BVBRANDID	.roguefitness.com	These cookies enable the site to show reviews on our products.
BVImplmain_site	.roguefitness.com	These cookies enable the site to show reviews on our products.
DSID	.doubleclick.net	Marketing - Retargeting
IDE	.doubleclick.net	Marketing - Retargeting
JSESSIONID	.nr-data.net	The JSESSIONID cookie is used to store a session identifier so that New Relic can monitor session counts for an application. The cookie value is generated by Jetty. JSESSIONID is a session cookie that is deleted when the browser closes.
MR	.bat.bing.com	Marketing - Retargeting
MUID	.bing.com	Marketing - Retargeting
PAPVisitorId	.roguefitness.com	This cookie belongs to the affiliates system. It keeps track of the origin of a visit and applies the appropriate commission in case of a sale. Not required to use the site.
RUL	.doubleclick.net	Marketing - Retargeting
__atuvc	.roguefitness.com	The __atuvc cookie is created and read by the AddThis social sharing site JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated. No data from that cookie is sent back to AddThis and removing it when disabling cookies would cause unexpected behaviour for users
__cf_bm	.roguefitness.com	Placed on End User devices to protect against malicious bot traffic.
__cfruid	.roguefitness.com	This is a Cloud Flare cookie used to distinguish users
__rcmp	.roguefitness.com	These cookies enable the site to show relevant and personalized products on category, product and search pages.
__rpckx	.roguefitness.com	These cookies enable the site to show relevant and personalized products on category, product and search pages.
__ruid	.roguefitness.com	These cookies enable the site to show relevant and personalized products on category, product and search pages.
__rutma	.roguefitness.com	These cookies enable the site to show relevant and personalized products on category, product and search pages.
__utma	.roguefitness.com	This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies to analyse your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored on a Google server in the United States of America. Google use this information to assess your use of the website, providing reports on website activity for website operators and other website activity and internet related services. Google may transfer this information to third parties, if required by law or if third parties process the information on behalf of Google.
__utmc	.roguefitness.com	This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies to analyse your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored on a Google server in the United States of America. Google use this information to assess your use of the website, providing reports on website activity for website operators and other website activity and internet related services. Google may transfer this information to third parties, if required by law or if third parties process the information on behalf of Google.
__utmz	.roguefitness.com	This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies to analyse your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored on a Google server in the United States of America. Google use this information to assess your use of the website, providing reports on website activity for website operators and other website activity and internet related services. Google may transfer this information to third parties, if required by law or if third parties process the information on behalf of Google.
_fbp	.roguefitness.com	Marketing - Retargeting
_ga	.roguefitness.com	This is a Google Analytics cookie used to distinguish users
_gcl_au	.roguefitness.com	This is a Google Analytics cookie used to distinguish users
_gid	.roguefitness.com	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_uetsid	.roguefitness.com	This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
_uetvid	.roguefitness.com	This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
cf_clearance	.roguefitness.com	Clearance Cookie that stores the proof of challenge passed. It is used to no longer issue a captcha or jschallenge challenge if present.
wordpress_google_apps_login	wordpress_google_apps_login	wordpress_google_apps_login

Example:

A number of our pages use cookies to remember:

your display preferences, such as contrast color settings or font size
if you have already replied to a survey pop-up that asks you if the content was helpful or not (so you won't be asked again)
if you have agreed (or not) to our use of cookies on this site

Also, some videos embedded in our pages use a cookie to anonymously gather statistics on how you got there and what videos you visited. Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended. The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.

How to control cookies

You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. For more information about how to manage cookies, please visit https://www.aboutcookies.org/.