Blu Made in the U.S.A.

AMERICAN MADE FITNESS EQUIPMENT

At Rogue, prioritizing American manufacturing is central to who we are. From the very beginning, we have worked to source locally whenever possible. We have invested in people and in building and maintaining in-house production capabilities right here in the USA. Today, that commitment is reflected in the equipment we design, test, and build at our headquarters in Columbus, Ohio—from our iconic barbells, power racks, and functional trainers to benches and sleds.

Alongside the equipment we manufacture, we also carry a curated selection of products from other manufacturers who share our commitment to American craftsmanship. Every item marked with the "Made in the USA" badge is a testament to quality, durability, and the value of doing things the right way.

Manufacturing in the U.S. gives us more than control over product quality. It gives us connection. We work side-by-side with our fellow Rogue team members who build our gear every day. That means faster innovation, better solutions, and pride in every cut, weld, and detail. It also means real jobs with fair wages, fueling a self-sustaining economy where money earned is reinvested locally, creating a stronger community and a stronger country. We call it the Industrial Revolution 2.0, a modern return to American made excellence. It is not the easiest path, but it is the one worth taking.

This page features a curated selection of American-made products from our catalog. When reading about any product on the Rogue site, we encourage you to look for the “Made in the USA” logo and “Made in the USA” references in the Gear Specs to determine if it’s an American-made item.