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Current World’s Strongest Man and Arnold Strongman Classic champion Hafþór Júlíus Björnsson talks about one of his Icelandic and Strongman heroes, Jón Páll Sigmarsson.

Releasing live on Facebook, Sunday, August 26 at 8PM EST, FULLSTERKUR is the third documentary in a collection of films produced by Rogue Fitness, exploring strength culture around the world, connected specifically by the ancient tradition of stone lifting.

The film features some of the modern stars of Iceland strength, including Magnus Ver Magnuson, Hafthor Bjornsson, and Annie Thorisdottir. But it also sheds light on strength culture’s early roots in the region, from the traditions of the Vikings and Sagas to the lives of farmers and fishermen.

Watch the trailer here: