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About US

Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 1400 team members globally. 

Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.

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INDUSTRIAL REVOLUTION 2.0

The Industrial Revolution 2.0 is something we take a tremendous amount of pride in at Rogue. Our mission early on was as much philosophical as it was anything else. Since day one, we have worked to source locally whenever possible. Over the past few decades, many of our local communities have lost their factories and places where men and women took pride in what they made every day. Many of these communities have been left with empty Main streets and crisis of various sorts. With every product we have worked to source parts and materials in the following order of priority:

When reading about any product on the Rogue site, we encourage you to look for the “Made in the USA” logo and “Made in the USA” references in the Gear Specs to determine if it’s an American-made item.

We strongly believe that manufacturing creates an ecosystem that is unlike simply a service economy. Workers that earn a fair wage, in turn, have the ability to purchase more goods within that same ecosystem, bringing orders back into factories and sustaining the cycle. When we started Rogue in a garage, we really had no idea just how far we could go. The investment has always been in great people and new equipment.

These basic principles are what we’re talking about when we use the words, “Industrial Revolution 2.0.” It’s not some grand, abstract concept. It’s an understanding of the power of a self-sustaining community and the risks of breaking any one link in the chain. Without a factory, workers wind up unemployed or in service industry jobs for minimum wage. With less money to spend, they are more likely to purchase cheap, imported goods from large retail box stores. This leads to more orders going overseas, local businesses suffering, and fewer jobs. It’s a common reverse cycle with dire consequences.

This is why the Industrial Revolution 2.0 is something we believe in and maybe more importantly, something we feel a responsibility to help advance in our own community. To prove it, we built a campus right in the middle of downtown Columbus, Ohio—showing our loyalty to the city in which we started.

The Rogue mission really is pretty simple when it comes to principles, but it’s also not the “easy” way—otherwise, everyone would be doing it. What good thing ever came easy, though? One step in front of the other, we will take the mountain. See you on the other side.

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Our values

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ROGUE HISTORY

2006

Bill Henniger started Rogue in his garage
2007

Rogue leased its first warehouse facility in Columbus, OH
Rogue began manufacturing metal gymnastic rings
2010

Set a goal to have a 500 person team
2015

Hit goal of having a 500 person team
2017

Rogue purchased 30 acres and built a $50 million headquarters and campus
2018

Rogue consumed 26 million pounds of steel, 14 million feet of welding wire & 130 thousand pounds of powder coat at our Columbus, Ohio manufacturing factory
Rogue purchases US-based manufacturers OSO Barbell Collars and Reflex Fitness
2019

Rogue hits 600 team members
Rogue owns 43 acres of land and buildings in Columbus, Ohio
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Rogue Careers

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Rogue Internships

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Reviews

1 - 8 of 306 Reviews
Tatatatylerblue
New York,NY
★★★★★
★★★★★
May 1
American made, unbeatable products.
Never had an issue in 15 years of using rogue fitness.
Yes, I recommend this product
Helpful?
Yes · 5
No · 0
Michael Martin
Charleston, WV
★★★★★
★★★★★
Dec 2021
Best Fitness Plug Out There!
This company is by far the best fitness equipment provider of this generation. I’ve bought two different home gym squat racks throughout a two year time frame, along with barbells and 500+ lbs of plates. I’m truly astonished on the shipping and delivery quickness. I ordered a SQUAT RACK on Jan 20th, and received every piece and part including bench and barbell on Jan 22nd. Yes you read that correct… 2 DAYS!!!! To beat it all, that’s exactly 5 DAYS before CHRISTMAS! Keep it up Rogue. If I could steer everyone to give you guys service I would. Thank you greatly. I will return for more gear, per usual!!
Yes, I recommend this product
Helpful?
Yes · 10
No · 3
SVLS
Dallas
★★★★★
★★★★★
Oct 2021
Great Recovery for Customer service
Alex C did a great job changing our impression of Rogue customer service. We had just hung up the phone with an individual that left a bad impression in the less that 3 minute call, But Alex C. saved the day, great attitude, great service and great information.
Helpful?
Yes · 16
No · 1
Deadlift Gal
SE Michigan
★★★★★
★★★★★
Sep 2021
Fantastic products!
We have ordered numerous great items from Rogue and we are extremely happy with them all. Excellent quality.
Yes, I recommend this product
Helpful?
Yes · 6
No · 1
HBLOak
California
★★★★★
★★★★★
Sep 2021
Checkout was sooooo easy
I’m not sure of the item quality yet, I was just impressed with how easy the site was to navigate, pick items and check out, no running around in circles, fast and easy, I’d shop here again just for the ease of use, let’s hope the products are just as flawless!
Helpful?
Yes · 6
No · 0
SRADAIR
Mission Viejo CA
★★★★★
★★★★★
Sep 2021
Quality Gear
Very high quality, durable workout gear Impressed with the resilience of many items I’ve owned for years
Yes, I recommend this product
Helpful?
Yes · 8
No · 0
MCin
Chicago, IL
★★★★★
★★★★★
Aug 2021
Great Equipment
I ordered this equipment for my garage gym. It works great
Yes, I recommend this product
Helpful?
Yes · 8
No · 0
Paul C
Uk
★★★★★
★★★★★
Aug 2021
Excellent quality and still quite unique in the uk
This is by far the best quality and most comfortable gym wear I have ever used.
Yes, I recommend this product
Originally posted on rogueeurope.eu