.
Read More
In a sport where 8 seconds is everything, every hour of training and preparation only takes on greater significance. At just 21 years of age, Professional Bull Rider Keyshawn Whitehorse knows this as well as anyone. Growing up on a Navajo Reservation in southern Utah, he didn’t have the advantage of training with real bulls or horses, so he used makeshift barrels to develop his balance and strength. Today, as one of the top performing rookies on the PBR circuit, Whitehorse still knows it takes an unwavering work ethic to realize the full promise of one’s natural talent. Strength training and an unremitting mental fortitude, just like those unruly barrels, have become essential to his performance, and ultimately, his success. #ryourogue