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Rogue Fitness Announces Acquisition of Reflex Fitness Products

COLUMBUS OH, November 30, 2018 – Rogue Fitness, America’s largest manufacturer of strength and conditioning equipment, has announced an agreement to acquire Reflex Fitness Products, a competing equipment maker headquartered in Milan, Illinois. Reflex, as a Rogue subsidiary, will continue to operate its current business and production will be retained at the Milan plant.

Reflex Fitness was established in 1990 by Mike Adolphson and Craig Askam. For nearly 30 years, the company has designed and manufactured a wide range of durable, precision-machined power racks, barbells, benches, plate-loaders, and selectorized machines–all made in the USA and noted for their quality craftsmanship and unlimited color palette.

“We have great admiration for the Reflex team and their products,” says Rogue owner and president Bill Henniger. “It’s our intention for Reflex to keep doing the work they always have. We believe, working together, both of our companies can leverage their strengths and make something even better in the process.”

Based in Columbus, Ohio, Rogue Fitness has continued to expand what is already the No. 1 brand name in American-made strength and conditioning equipment. Along with its role as the official equipment provider to the CrossFit Games, Arnold Strongman Classic, World’s Strongest Man, and USA Weightlifting, the company has also acquired several respected, like-minded manufacturing businesses, including Nebula Fitness, OSO Barbell Collars, Pendlay, and now, Reflex.

“The goal is always the same,” Henniger says. “To bring quality American manufacturing to the forefront and deliver the best possible equipment and gear to our customers for the best value. Simple as that.”

Rogue will begin integrating Reflex products into its online store in 2019.

More About Rogue Fitness
Rogue Fitness is the leading US-based manufacturer of strength and conditioning equipment and a major distributor of top brand fitness gear and accessories worldwide. The company started in a garage in 2006 and has grown to more than 500 team members at its new 600,000 sq. ft. headquarters in Columbus, Ohio. It will host Its first officially sanctioned CrossFit Games qualifying event, the Rogue Invitational, on the weekend of May 18th and 19th, 2019.
Contact info:
Rogue Fitness HQ
545 E 5th Ave
Columbus, OH 43201
(614) 358-6190
Fax: (614) 340-7206