News & Press

Rogue to Become Exclusive Equipment Sponsor of World’s Strongest Man

COLUMBUS, Ohio. — The World’s Strongest Man competition, owned and operated by IMG, has announced a new three-year sponsorship deal with Rogue Fitness, a leading American manufacturer of strength and conditioning equipment. The terms of the agreement will make Rogue the official supplier of all implements used in WSM events through 2020.


By partnering with the longest-running and most hallowed competition in the sport— the World’s Strongest Man— Rogue’s innovative design team and highly skilled manufacturing department will take on the welcome challenge of supplying the equipment for Strongman’s biggest annual showcase.

About World’s Strongest Man

Currently celebrating its 40th anniversary this year, World’s Strongest Man is the premier international competition in strength athletics. Owned and produced by IMG, the event is broadcast worldwide, airing on the CBS Sports Network in the US (in July) and Channel 5 in the UK (in December). Competitors qualify based on placing in the Top 3 at the four-to-eight “Giants Live” events each year. The Final sees 30 of the sport’s most dominant athletes compete for the title. From pulling trucks, planes, and giant mining carts to throwing logs and 160kg atlas stones, every event is designed to push the Strongmen to their absolute limits, challenging not only their physical strength, but their agility and mental toughness too, as well.