Gift CardsContact UsOrder Status
Live Chat
News & Press

Rogue Fitness | Official Strength Partner of PBR

PUEBLO, Colorado (July 30, 2018) – Rogue Fitness, the leading US-based manufacturer of strength and conditioning equipment, and Professional Bull Riders (PBR), today announced a multi-year partnership for Rogue Fitness to become the “Official Strength Partner of the PBR.”

The partnership will connect the Rogue Fitness brand to the extraordinary cowboy athletes of the PBR through branded-content storytelling on RidePass, the PBR’s western sports digital network.

Rogue will highlight the training and preparation needed to survive and thrive in the world’s most dangerous organized sport. With sales entirely internet based, Rogue will also share PBR stories on its social and digital channels reaching several million people.

As part of the partnership, Rogue will provide mobile professional gym equipment for PBR riders on tour to use for conditioning, warmup/cool down, and rehab.

“This is a great opportunity to join forces with a like-minded organization,” said Rogue owner Bill Henniger. “The people of the PBR have a passion for hard work and self-determination, both of which are critical to the mission of Rogue. We’re both American-made companies with a growing international reach and plenty of crossover already within our ranks. We’re extremely excited to be the Official Strength Partner of PBR reaching millions of passionate fans.”

“To compete successfully in the most demanding eight seconds in sports, bull riders have to be in top physical shape,” said Sean Gleason, CEO, PBR. “Recognizing that that bull riders are real athletes, Rogue will become the sport’s ultimate ‘workout insiders,’ taking fans behind the scenes of our extreme athletes’ workout regiments. Additionally, as PBR celebrates America each weekend, we are thrilled to partner with a company dedicated to keeping its manufacturing operations within the US.”

The PBR partnership adds to Rogue’s sponsorship of Strongman, weightlifting, powerlifting and functional fitness, including serving as the official equipment supplier for the CrossFit Games and The World’s Strongest Man. Rogue also has multifaceted involvement with the Arnold Sports Expo in Columbus and USA Weightlifting.

About the PBR (Professional Bull Riders)

The world’s premier bull riding organization began as a dream of 20 bull riders 25 years ago and now operates in five countries. On its elite tour, the organization features the top 35 bull riders in the world and the top bulls in the business. The televised 25th PBR: Unleash The Beast, along with the PBR Real Time Pain Relief Velocity Tour (RVT), the PBR Touring Pro Division (TPD) and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $180 million in earnings to the sport’s athletes. Thirty bull riders have earned more than $1 million, including two-time PBR World Champion J.B. Mauney who is the top-earning athlete in Western sports history with more than $7.2 million in career earnings. PBR is part of the Endeavor (formerly WME | IMG) network. For more information on the PBR, go to, or follow on Facebook at, Instagram at, and YouTube at