History

Beauty Is Next to Godliness – Strength Magazine – May, 1925

Cleanliness is not a mere matter of soap and water. Just as water and soap may mean more than mere cleanliness, for they may offer the means of refreshment, a tonic to nerves, a relief from fatigue. However, cleanliness in its broad meaning is much bigger than any condition of the surface. It is one of the most vital things in life. That is why- “Cleanliness is next to Godliness.” Really, that is why beauty is not a mere surface quality, why it is not a matter of prettiness. That is why beauty essentially is sheer loveliness.

Stark CenterUniversity of Texas