History

Beauty Psychology-Make It Yours – Strength Magazine – January, 1925

Everyone loves beauty. And why? Because we know, perhaps subconsciously, that it is an expression of excellence, or of some type of superiority. This love of beauty is instinctive. And we all hope for a more beautiful human race in the future, just as we hope for a more healthy and a more intelligent human race. Individually and racially , we wish for beauty. And what we wish for we will ultimately attain. But humanity’s search for greater beauty has been handicapped by the narrowness of our point of view. For the most part we have been thinking of beauty and its cultivation from the standpoint of just two factors, the shape of the body and the quality of the skin.

Stark CenterUniversity of Texas