Not so long ago Coach Zuppkc, of Illinois, published an article in which he stated that what athletics demand is a winner. His idea was that a loser was to be pitied and that the concept of being a good loser as an end in itself was not desirable. In many ways this seems to be true, not only in sports but also in life. Certainly in war no army wants to be a good loser; the penalties it has to pay are too heavy. It is the fashion now to write and talk about the war between the Ford Motor Car Co. and General Motors; and although both parties state that no war is on, we would guarantee that neither one is thinking of being a good loser.