History

The Staff of Life-Which Bread? – Strength Magazine – February, 1925

While the Ward Baking Company was spending $20,000 on a short term whole wheat bread campaign in 1924, it was spending more than a million dollars on its annual white bread campaign. The General Baking Company and the United Bakeries Corporation were spending another million dollars on white bread, but not a penny on whole wheat bread. Hundreds of other bakery corporations with an output of from 100,000 to 500,000 loaves a week spent annually several millions of dollars on white bread, but not a penny on whole wheat bread.

Stark CenterUniversity of Texas