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History

What is Beauty? – Strength Magazine – March, 1927

Beauty, beauty, beauty! The foremost thought in every woman’s mind today is beauty; but, alas, she does not strive to attain it through means which only can create beauty; she tries to imitate it artificially. And what is this thing they call beauty? Do women in their race to imitate beauty stop for a moment and consider just what they are racing for? Hardly, for nine times out of ten this thing called beauty is not quite clear in their own minds.